Standard Forms of Building Contract

Furthermore, procedures for selecting main contractor and sub-contractor was reviewed and comparison was prepared to show differences between two procedures. A flow-chart diagram was attached in the Appendix to show the procedures. 2 Introduction 2. 1 Background of the Projects The project we are going to bid is a private development, which to construct a 24- storey residential apartment. The form of contract that the client decided to use in the captioned project is Hong Kong Standard Form of Building Contract 2005-WithQuantities, which is published by HKIS, HKIA & HKICM. The client preferred a single stage selective tendering approach and we are now going to enter the bid. 2. 2 Objectives (i) Understand the procurement strategy adopted (it) Understand the form of contract adopted (iii) Understand how the Client will appoint our company (iv)Understand how our company will appoint a subcontractor (v) Identify differences in tendering procedures 2. 4 Procurement Strategy Figure 1 Orga nizational structure ofa traditional strategy (RICS, 2013) Based on the above scenario, we assumed the project adopting the traditional rocurement.Traditional procurement is most commonly used approach in the construction industry. It's standard practice in the industry since 19th century. (RICS, 2013) Therefore, roles and responsibilities of contractors and different project consultants are well understood. In traditional procurement, design process is kept separate from the construction process. (RICS, 2013) The design have to be completed first and full documentation including drawings, specifications are needed before tendering process. In view of the client, he can remain his control over the design and ensuring quality.A contract dministrator will also appointed to monitor the projects, usually the architect or the engineer. In view of cost and contracts, all returned tenders are based on same intormation, the tender prices can be easily analyzed, and no need tor the Contracto r to build in a risk premium in the tender sum. If the designed is fully completed, construction costs can be determined with reasonable certainty given that there are no changes in the construction stage. OCT, 2008) However, this procurement method may take longer time because the scheme has to be more or less fully designed before seeking tenderers.Also, fragmented design nd construction process can leads to disputes between the Contractors and the designers, rather than single responsibility in â€Å"design-and-build† method. (RICS, 2013) 2. 5 Contract Choice Since the client has adopted traditional approach, â€Å"Hong Kong Standard Form of Building Contract Private Edition-With Quantities 2005 Edition† (HKSFBC05) has been chosen by the client to use in this tender. This contract is commonly used in private developments in Hong Kong. (KPK, 2010) It is a lump sum contract in which payment will be made at monthly interval.It's suitable for adopt in medium-large size building orks designed by the Employer, or someone on behalf of the Employer. Drawings and bills of quantities have to provide by the Employer to define the quantity and quality of the work for Contract to price for it. OCT, 2008) The HKSFBC05 contains detailed conditions which regulates the rights and obligations of the Employer and Contractor. Moreover, under Article 3&4 of the HKSFBC05, an Architect and a Quantity Surveyor have to be named to administer the contract conditions, their power and duties are also described in the Contract.The Architect will be the contract administrator whereas the quantity surveyor will assist im to prepare valuations for interim payments and variations, calculating liquidated damages (LD) and prepare final account, etc. Generally, the price is bases on lump sums and payment to be made in monthly interval. OCT, 2008) 3 Tendering Procedures 3. 1 Definition Tendering is the process by which bids are invited from interested contractors to carry out spe cific packages of construction work. The process aims to ensure achieving of true competition.Procurement strategy and forms of contract should have decided and confirmed in precedence to execute the tendering process. 3. 2 Main-contract The whole tendering procedures for main contract can be divided at 3 sections as follows:- 3. 2. 1 Establishment of Tender List At the very beginning of the process, the client should have compile a tenderer list, in order to ensure every contractor chosen to tender will be able to meet specified eligibility, if they are appointed. To form the tenderer list, pre-qualification mechanism may adopted.Interested contractors should prove that they meet minimum standards in certain criteria like financial conditions, project experience, protessional competence, etc during pre-qualitlcation. Sometimes, the consultant quantity surveyors will also give advice to prepare a potential tenderer list, depends on the clients need. Generally, 4 to 8 tenders is enou gh, depends on value and nature of the work. Once the tenderers list is compiled, preliminary enquiry should be made to those contractors on list, asking those potential contractors whether they are interested to bid the project before formal invitation.The outcome of the tender would be more satisfactory if the Contractor can decline at the earlier stage, and saving excessive papers for tender documents. 3. 2. 2 Tender Invitation and Submission During the compilation of the tenderers list, the consultant quantity surveyors should prepare the tender documents concurrently. So, as soon as the tender documents ready to be issue out (i. e. bill of quantities, drawings, specifications and client's specific requirements), the tender will be issue to the tenderers with the invitation.The good practice in the industry for the tendering period would be a minimum of 28 days in private sectors. This is a suggested fgure for traditional contract with no design responsibility from the contracto rs. For easier to analyze the capability of each contractor, usually the Employer will ask he tenderers to submit their own qualifications such as preliminary programme for the work, organization chart, etc. Details of those documents should be listed in the form of tender and also in the â€Å"Invitation to Tender† 3. 2. 3 Tender Assessment and Award All tenders should have received on the tender submission date.Sometimes the Employer maybe request the tenderers to submit non-price material such as Job reference, organization chart, financial statement, etc. These materials should be evaluated independently of the examination of the priced documents. OCT, 2012) To xamine the tenders efficiently, an assessment criteria should have established by the Employer. Price-oriented or quality-oriented? The answer should affect the examination process of tenders. For the priced documents (i. e. bill of quantities or schedule of rates), it should be checked to detect any arithmetical e rrors.Professional practice is that the tendered prices should never be altered without Justification. If there are any errors or discrepancies between BQ pages and the tender sum wrote in the form of the tender. There are procedures set out to deal with the above situation. Details of the errors should be given to the tenderers. If the said errors are rather minor in the contract sum, the tenderers may confirm the errors and abide his tender. Or the tenderers can withdraw his tender if he thinks the errors are unaffordable. However, it's depend on the tenderer's commercial decision.Under this procedure, correction of the overall tender price is not permitted. OCT, 2012) It the tenderer decided to stand by his submitted tender and confirmation nas been reached with the Employer, the gross amount of errors should be converted into a discount factor, usually express in percentage of the corrected tender sum. In Hong Kong projects, this factor is usually endorsed together in the letter of intent or letter to acceptance to the Main contractor. Then the factor will be applied to the variation account where related to the BQ or SOR, except those preliminaries, prime cost rates, provisional sums. WSCC, 2010) After checking errors, if there are any changes affecting prices or design, tender queries should be issued to all tenderers and carry out a second tender exercise. All replied tender queries should bind into the contract document as contract correspondences and forming part of contract, especially those with cost mplications. Upon completion of evaluation of returned tenders and tender queries, the consultant quantity surveyor should prepare a tender report and recommend the tenderer which he preferred.Then, the letter of intent or letter of acceptance should be sent out to complete the whole awarding process. 3. 3 Sub-contract The whole tendering procedures for sub contract can be divided at 3 sections as follows:- 3. 3. 1 Selection for a Specific Project When the contract was awarded to the Main Contractor as described above, the Main Contractor takes up total responsibility for the contract work. He cannot complete the hole work using only his own labour and worker. Sub-contractors is therefore needed, especially for E;M services, which require specialist sub-contractors.Each structured main contractor should have his own domestic sub-contractors (DSC) list, the criteria for being qualified into the list depends on different main contractors. Common criteria includes work quality, safety and health record, financial conditions, insurance cover, etc. (CIB, 1997) To appoint sub-contractors for specific project, a preliminary tenderer list should be prepared by drawing up suitable sub-contractors in the company approved list. Confirmations should be seek from potential tenderers if they are interested to tender.Numbers of tenders in the list should between four and six, for â€Å"construct only' sub-contract. (CIB, 1997) Same as appointin g main-contractor, upon complication of tender list, preliminary enquiry should be made with sufficient project details given to the proposed tenderers. Information including conditions of contracts, payment terms, amounts of retention, commencement date and completion date of main contract, etc. Clearly state all necessary information helps to reduce disputes between the main contractor and sub-contractors. CIB, 1997) 3. 3. Tender Invitation and Submission As a formal and good practice, a tender documents for acquiring prices is recommended. By using formal tender documents, offers from different sub- contractors are more easily to be analysed. In contrast, some main contractors may preterred simpler procedures such as asking sub-contractors to submit quotation themselves based on information received. However, in this report, formal tendering procedure are referred. For content of the tender documents, it's basically the same with those described above in the Main contract section .The tenders are to be sent out with the nvitations and date for submission of tenders should have stated in the invitations. The time for tendering should be 6 weeks for â€Å"construct only' tenders. In case of any queries, the tenderers should submit in writing to request for clarifications from the main contractors. (CIB, 1997) Method statements may be requested to submit from the tenderers to better assess their capability for the work and cost incurred by the main contractor for providing temporary working platform and storage space, etc. 3. . 3 Tender Assessment and Awa rd Like the procedure of selecting Main-contractors, only tenders submit by the ubmission date would be evaluated. Non-price material like method statements should be assessed independently, different methods may affect potential costs incurred by the main-contractor. The priced document will be go through checking process first, any arithmetical errors are to be notified to the tenderer and ask whether he wi ll stands by his tender price, procedures are generally same with those above described for main-contract.If it's possible, the tender prices should never be changed if the scope of works remain unchanged. (CIB, 1997) Subcontractors should then be chosen on the basis of the assessment criteria set own before issuing tender documents. The main contractor may arrange tender interview if he think it is necessary to clarify or amplify the submitted documents. Especially those preliminary items, such as provision of site office, storage, lifting equipment, insurance policy, etc. Responsibility for these items should clearly state and agree before awarding contract.Any matters agreed during the interview should be recorded in writing for further reference. If the main contractor has decided to appoint the tenderers as his subcontractors for the projects, the letter of acceptance should be sent as a formal record here. (CIB, 1997) In case the tendering process for sub-contractors start bef ore the award of main- contract and the preferred sub-contractor's tender are to be used for main tender submission, the sub-contractor should be notified so the sub-contractor can arrange his resources more efficiently.Upon the acceptance of the main contract tender, the main contractor should also accept that sub-contract tender price agreed before and notify the sub-contractor formally. Letter of acceptance should be sent to the preferred tenderers as a formal contractual record. (CIB, 1997) Conclusions Tendering procedures for main contract and sub contract has been briefly laborated in above passage. Major differences is illustrated by Figure 2 below.Description Sub-contract Compilation of Tenderer List Consultant QS or Employer Main Contractor Tendering Period 8 weeks minimum 6 weeks minimum Nos. of Tenderers Figure 2 Comparison of Tendering Procedures For the tenderer list, the one used for tendering for main contract are usually recommend by the consultant quantity surveyors or the client have its own preferred list, based on reputation. In contrast, each main contractor have its own sub- contractors list based on their specialized trade.For the tendering period, the codes suggested 8 weeks minimum for main contractors to prepare their tender for the Employer while 6 weeks minimum was suggested for sub-contractors to prepare their tender for main contractors. For numbers of tenderers, it is necessary to have sufficient numbers of tenderers to enable a fair competition. It's suggested 4-8 tenders will be enough for tendering of main contracts, depends on the value and nature of the projects. Fewer numbers of tenderers would be enough for selecting sub-contractors, 4-6 tenderers is suggested in the Codes, depends on different trades.

Strategic Analysis of the Uk Fast Food Industry

Business and Management Strategy BAM6012 A Strategic and Competitive Analysis of the UK’s Fast Food Industry Executive Summary The food industry in the UK is a multi-billion pound industry that is mainly dominated by a few competitors such as McDonalds, Burger King, KFC and Subway. Most of the food sold in these fast food restaurants is unhealthy, which is becoming a huge concern as there are many people dying of obesity and other health related problems. This is one of the key social factors facing the fast food market at the moment.The fast food industry is a ‘red ocean’ as it is already well defined where rivalry is intense. It is also a perfectly competitive industry as the barriers to entry are low and there are many rivals each with similar products. Information about any of the competitors is freely available. The industry does have a few characteristics of an oligopolistic industry too as there is a couple of companies that have the main market share and h ave power over the buyers and suppliers.The main features that influence a firm’s ability to compete and gain profitability depend on who their main competition is. For example there are different strategic groups in the industry such as McDonalds and Burger King who compete at the top of the industry and single privately owned fast food retailer that compete on a much lower level with much smaller budgets. The customer requirements are very low in this industry as a lot of the products sold by different firms are very similar; however the requirement of a cheap and fast meal is always at the top of their needs.Any potential strategy to increase profitability within the industry will need to be assessed properly and to realise the risks involved and other potential threats to it. Table of contents Pg. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 History of the fast food market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Current market conditions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 PESTEL analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Porter’s Five Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Industry attractiveness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Threats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Possible strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Introduction This report aims to give a strategic and competitive analysis of the UK’s fast food industry. It will cover the main structural features of the industry that influence competition and profitability. The report will give an overview of the whole industry rather than just one company within it.I shall also aim to analyse the industry attractiveness showing why possible companies would like to enter the marketplace. Another aim of the report is to analyse the competition and customer requirements in order to identify opportunities to gain a competitive advantage within the industry. The final aim of the report is to develop possible strategies to influence and improve on profitability. Whilst developing a strategy, the difficulties and risks involved in using these strategies will be covered. History of the fast food industry in the UKThe UK has embraced a lot of different types of fast food over the years, ranging from pizza to burgers, kebabs to Chinese, curry to fish & chips and healthy offerings. There is a lot of competition in the market at present with high profile companies such as McDonalds, Subway, Burger King, and KFC, not to mention the amount of privately owned single store fast food outlets. Current market conditions The value of the fast food market in the UK grew by 3. 3% in 2011 to reach a total value of $7,860. 3 million. The forecast for the market value is set to increase to $9,147 million by 2016.This is an increase of 16. 4% by 2011. Transactions in the fast food market also grew in 2011 by 1% to reach a total volume of 2,785. 2 million transactions. The market volume is set to increase by 6. 8% by 2016 to a total of 2,975. 4 million transactions. Fast Food Industry Profi le: The United Kingdom’ 2012, Fast Food Industry Profile: United Kingdom, pg 1-35, Business Source Premier, EBSCO host, viewed [25/11/2012] PESTLE analysis â€Å"PESTLE analysis will help to capture understanding about aspects of the context by using the prompts political, economic, sociological, technological, legal and environmental.It is a technique that facilitates a wide scan of the context and actual or potential factors that would affect objectives if left unmanaged. † (Webster-Murray, R. 2010. pg. 88) Political factors * There is an increasing amount of pressure from the government to encourage people to eat healthier as the number of deaths relating to obesity and an unhealthy lifestyle is on the increase year after year. * The government can allocate grants to business start-ups to try and promote fair competition within the marketplace. There is speculation over the government introducing a new ‘fat tax’ on fast food served over a counter. This will add on another 20% to the current price in taxes. http://www. guardian. co. uk/society/2012/may/16/fat-tax-unhealthy-food-effect Economic factors * Consumers will have less disposable income with the current economic climate and therefore may be less likely to spend money on fast food as it may be seen as a luxury. * Exchange rates may affect profitability on the business if they are sourcing materials (all the ingredients used to create their food) from outside the UK. Unemployment levels are high at the moment in the UK which means there will be even more consumers without the money to purchase fast food. The current unemployment rate currently sits at 7. 8%. http://www. ons. gov. uk/ons/key-figures/index. html * The inflation rate is at 2. 2% currently in the UK. This does not pose a problem as businesses will not be phased by this to invest more and grow. http://www. bbc. co. uk/news/business-19959827 Sociocultural factors * The current social trend of eating healthy and ha ving a healthy lifestyle is pushing customers away from eating at fast food restaurants. With London just hosting the Olympic Games in the summer of 2012 then a lot of people are trying to start a much healthier diet and lifestyle for themselves, therefore cutting back on the amount of fast food they currently eat. * The high standard of education in the UK means that children are more aware and knowledgeable about the health implications that arise from eating fast food. * With the current fast paced lifestyle that a lot of consumers have, it is easy for them to just pick up food at a fast food outlet rather than cook for themselves.This shows that fast food can be seen as convenient. * Companies must try and add value to their brand by being reasonably priced and of an equal quality in relation to the price. * Consumers already have a large variety of choice within the fast food market therefore a menu should also offer a lot of choice so that the customer can be satisfied and the ir ever changing taste can be satisfied too. * The fast paced lifestyle of consumers means that the service of fast food must also match that and be quick too. * Healthy options must be made available as to encourage a balanced diet.Technological factors * Fast food companies now have a wide range of tools available to them in order to promote their brand and products. Different ways they can do this is through the use of TV, radio, internet, direct mail, interactive billboards and many other options. * Companies can now use the internet not just to promote their brand but also to take orders and let the customer make transactions. This can be helpful to lower the cost of using employees. * Technological advances mean it is easier for a company to keep track of stock levels and also take orders in store.This minimises the risk of human error. Environmental factors * Companies in the fast food industry now need to monitor the amount of waste they dispose of as there is a lot of empha sis now on cutting down the amount of waste and turning it into recyclable and reusable products. Businesses are now turning to recyclable packing. * The amount of energy that is consumed in the process of making the fast food and where all the energy comes from to power a fast food outlet. Can be seen as a good ethical policy to use or create off shore wind farms that power outlets. Legal factors Have to stick to a law that means they cannot mislead consumers on the nutritional value of their products. * Companies have to abide by certain health and safety laws for both the employees and the customers. * Other laws that a business will have follow are laws on employment, fair competition and food hygiene. Through the use of a PESTLE analysis we can see that there are many factors that affect the UK’s fast food industry. Most of these factors arise in the sociocultural section as it is here that the fast food industry gains most of its unwanted attention.This is mainly down t o the fact that the foods served by the companies are mainly unhealthy, carrying lots of calories, salt and sugars. Porters Five Forces Model In 1980, Michael Porter came up with a model that identified five forces that have an influence on an industry. This model â€Å"focuses on five forces that shape competition within an industry: (1) the risk of entry by potential competitors: (2) the intensity of rivalry among established companies within an industry: (3) the bargaining power of buyers: (4) the bargaining power of suppliers: and (5) the closeness of substitutes to an industry’s products. (Hill, C. W. L, Jones, G. L. 2010, pg. 42) Threat of New Entrants * Low barriers to entry mean that it is easy for a company to start up a business in the fast food industry. However would be unable to compete directly with the large organisations already in the market. * Easy for a new entrant to differentiate their product and atmosphere of the outlet (shop). * Once a good location i s found then it could ensure the success of a new entrant. Could be possible to dominate the market in a certain location. Capital investment is not too high or out of reach for most individuals. Bargaining Power of Suppliers * Companies in the fast food industry could change their suppliers quite easily as there are a lot of suppliers that would be happy to receive the amount of revenue they could gain from using such a large company as Burger King or McDonalds. * The larger companies in the fast food industry have a lot of bargaining power over their suppliers as they could make up a very large proportion of the suppliers revenue, if not all of it. Bargaining Power of Buyers Due to the sheer volume of customers that purchase fast food, the bargaining power of the buyer is low. For example, a customer could barter with a butcher’s market stall about the price of meat whereas they could not walk into a Subway store and negotiate the price of a sandwich down to their preferred amount. The price shown is the price that will be paid. * Only bargaining power the customer has is the lack of switching costs. A customer could purchase from a McDonalds instead of Subway without costing them anything. Threat of substitutes The threat of substitute products is very high as firstly the lack of switching costs means that a customer could change preferences and purchase from another company immediately as long as it fitted their standard of quality and price. * The market is currently flooded with products that are all very similar (McDonalds burgers are in theory the same as Burger King) therefore a new product could arise and sell particularly well as long as it had a good taste and quality. Rivalry among Existing Firms * Rivalry is high in the current market as top firms such as McDonalds and Burger King compete for the highest market share.Due to the sheer size of these companies they can spend heavily on advertising and use aggressive tactics to ensure success. * Constant funds are being ploughed into advertising to try and promote not just the products companies offer but also to try and promote their brand. For example, McDonalds now tries to show more on the ethical side of the company saying that all of their ingredients are sourced locally. Through the use of Porter’s Five Forces model, we can see that the threat of substitutes, rivalry among existing firms and threat of new entrants to the market are moderate to high.Whereas the bargaining power of both suppliers and buyers are relatively low. This shows that the companies in the market currently have a lot of power. Industry attractiveness * Massive industry worth $7,860. 3 billion. * Huge volume of transactions at 2,785. 2 billion. * Small market share can still mean high revenue. * Possibility to create a large and global company similar to that of McDonalds. * Possibility to run a franchise business model. * Has a very broad market segment. * Could be a good industry in a recession as consumers cut down spending on eating at more expensive restaurants. Industry is predicted to continue growing. Opportunities There are many opportunities and threats that arise from the use of the PESTLE analysis and Porter Five Forces model such as: 1. Due to the current unemployment rate of 7. 8% this means that large companies such as McDonalds could use this to their advantage and open a number of new stores to create new jobs and in turn create more revenue for the industry. This could enhance the image of the industry as it is helping the nation out by creating jobs in this time of economic downturn. . As consumers have less disposable income then they will be less likely to eat out at more expensive restaurants and may turn to fast food outlets as they are cheaper. This is a great opportunity to advertise heavily on a menu that is less expensive than the normal menu. For example creating a meal that only costs the consumer ? 2. This should attract a lot of pote ntial customers to spend more in the fast food industry. 3. Differentiate the industry by offering healthier foods on a whole to gain the interest of the health conscious consumers.This would increase the volume of the industry. Threats 1. If an outbreak of foot and mouth disease or BSE (mad cow disease) were to arise then consumers would not be purchasing any type of beef which would mean a downturn in the amount of revenue gained by the fast food industry. 2. Any type of negative feedback from the media would shine an unwanted spotlight on the fast food industry. For example, if someone were to find a hair in their burger at a fast food outlet then it might influence customers to eat elsewhere.Strategies to influence industry structure and improve industry profitability * Create new menus that will offer healthy food to the consumer. This will engage with a new target audience and therefore enhance the volume of transactions the industry already has. The amount of revenue earned b y the industry will also increase. This will lead to new competitors in the market place offering a different product type and increase the amount of competition amongst the already competing firms. * Companies could vertically integrate in order to gain control over the production of the ingredients that it needs to create the foods.This would be risky for some businesses as the vast majority of their expertise is in the retailing of fast food. Conclusion Overall, the fast food industry is a highly competitive industry that is dominated by a few main players. The main features that influence competition are the changing tastes of the customer and their willingness to try other fast food outlets. Profitability is not only based now on the products that a company sells but also the way in which the customer perceives the ethical values of a company.Although the requirements of a customer needing a cheap meal at a fast pace is still high on their agenda of needs. For a company to surv ive and improve upon its current position in the marketplace it should think about different strategies such as growth (new products or different areas) differentiation and vertical integration. Bibliography * Fast Food Industry Profile: The United Kingdom’ 2012, Fast Food Industry Profile: United Kingdom, pg 1-35, Business Source Premier, EBSCO host, viewed [25/11/2012] * Murray-Webster, R. (2010) Management of risk: guidance for practitioners.The stationery office: Norwich * Dennis Campbell (2012) ‘Fat Tax’ on unhealthy food must raise prices by 20% to have effect says study. (01/12/2012) http://www. guardian. co. uk/society/2012/may/16/fat-tax-unhealthy-food-effect * Office for national statistics (2012) Key figures. (02/12/2012) http://www. ons. gov. uk/ons/key-figures/index. html * BBC (2012) UK inflation rate slows to 2. 2% in September, ONS says. (01/12/2012) http://www. bbc. co. uk/news/business-19959827 * Hill, C. W. L & Jones, G. L. (2010) Strategic Man agement an integrated approach. Cengage learning: USA

Technology in the Healthcare Industry and Its Impact

I. Technology in the healthcare industry today and its impact The state of technology in the healthcare industry is that it is developing very rapidly. 10 or 20 years ago, you wouldn’t be able to find very many computers or technology at a typical doctor’s office. Most of the stuff was done with analog equipment and manual paperwork. Now, if you go into a doctor’s office, you will find it laden with advanced technical equipment and computer technology. You may not even find a pen or pad on the doctor’s desk! Technology has the ability to change the face of the whole healthcare delivery system and improve the quality of health and healthcare. Although there are many challenges that it represents, overcoming these challenges will lead to a more effective and better quality healthcare system in general. First of all, the use of technology in managing the healthcare system is currently in the stages of being implemented to a great extent. There is a big push to standardize medical records, for example, in an electronic format. The government is currently offering incentives for those who convert over to and put in use some form of electronic medical records system (Versel, 2011). They are also putting into place penalties for those who do not by 2015 (U. S. Department of Health & Human Services, 2011). In terms of the actual impact on the healthcare system, this shift to electronic records will not only reduce our premiums for insurance, but also streamline and speed up healthcare delivery twofold. It also cuts administrative costs for healthcare organizations and increases space, as they will no longer have to store bulky files or paperwork. They can replace all of that with digital records. In the long term, this transition to digital records will benefit everyone involved in the healthcare industry; however, in the short term there will be increased costs for all of us. The reason why is because there will be associated costs in developing and buying the systems to house the medical records. Not only that, but the training associated with getting everyone up to speed on how to use the new medical records system is an effort that will take both time and money. There will likely be some resistance to the change, but overall, this is a development in technology in the healthcare industry that stands to benefit all parties involved once it gets up to speed. Another way that technology is making an impact on the healthcare industry is in the treatment of patients. Complex microsurgeries and drug administration are a thing of the past. Now, a lot of the new facilities have specialized information systems and technology that utilize robots to administer medication and perform surgeries with a much higher level of accuracy than humans could do (Feder, 2008). Not only that, but technology and information systems are improving the treatment and diagnosis of patients for various diseases. We use technology to analyze blood and tissue samples, and also to take a look at internal parts of the body that normally would have required invasive surgery to diagnose and treat. This is clearly a move in the right direction for the healthcare industry in that the quality of care will improve without teaching human resources how to improve. We simply have to teach the human resources how to use the equipment and analyze the results. Unfortunately, not every facility has the latest and greatest technology. The drawback to this improvement technology has brought is that not all facilities will be able to afford the new equipment straight away. There are even places in other countries that really need the equipment the most, but don’t have the ability or the resources to afford them. Often at times, patients will need to be transported to other facilities to get the treatment that they need, and end up worsening in condition or dying along the way. The technology that drives the healthcare industry does have the power to save lives, however, it will take some time before the rest of the world is up to speed. II. Challenges in implementing technology In addition to the improvements technology is making in the healthcare industry, technology in general also poses some major challenges. For one thing, it does have a major impact on the delivery of healthcare services and their experience. For example, one of the positive points for many people in going to the doctor is the non-clinical aspect of talking and having an open forum in getting diagnosis and treatment. With the implementation of technology, however, there is an increasing concern that visits will become â€Å"less personal† and more about the diagnosis and treatment than the actual experience. According to an article in the McKinsey Quarterly, commercially insured patients tend to focus on the non-clinical aspects of a visit rather than the clinical (Grote, Newman, & Sutaria, 2007). However, a lot of the patients on Medicare and those that are uninsured tend to care more about the cost of delivery rather than the actual experience. Based on this, there is a concern that the shift towards more technological means will alienate one group of patients whereas they will welcome another. The shift to technological means will certainly mean a decreased cost in delivery. That is for certain. However, the shift to technological solutions won’t necessarily mean a decrease in the quality of the visit. More doctors will continue to use technology to drive their treatment methods, but overall it is up to the doctor to make a connection with the patient as the customer relations part of the job. In fact, I feel it will be more about customer relations than the actual treatment once technology has been fully developed. Doctors will spend less time writing down and crunching numbers on the computer and focus more on interacting with the patient and utilizing technology to drive a diagnosis and treatment. Technology will also make diagnosis more transparent as medical imaging devices will make things more visible to both the patient and the doctor. Overall, the shift to technological means will certainly bring on challenges in implementation. Doctors will at first have a hard time in getting up to speed on the new technologies and balancing that with the way they are used to doing things, and integrating it into their daily visits. However, as time goes on this will be less and less of an issue once doctors and patients accept new ways of treatment and technology in general. III. Technology in the development of medicine Technology has always had a place in the development of medicinal treatments and medical devices. Clinical trials are conducted all around the world with he promise of new and better treatments that will cure illnesses and increase lifespan and quality of life. The use of technology in clinical trials is helping to not only get safer and better drugs to the market faster, but also to ensure that there are no problems long term. It used to be that clinical trials were conducted on paper, but now technology is used to ensure both quality of data entry and also the monitoring of subjects in a trial. Technolo gy is also used to develop tests and experiments more efficiently than they were ever done on paper. The shift to technological means is definitely one of the mainstays in the development of medicine, and is a welcome addition that presents few challenges aside from the training of resources. In terms of development, technology has also helped to make processes more efficiently and easily to allow newer drugs to be developed at a lower cost than older traditional methods of conducting trials (ICON, 2011). Budgeting and analysis can be used to efficiently allocate supplies and funds, and the actual trial data can be run through information systems in order to analyze the data from a bird’s eye view and make decisions on its development. The impact of this is likely to be decreased costs for the consumer for drugs and medical products. IV. Recommended plans for the adoption of technology in healthcare organizations As mentioned above, there are likely to be some growing pains in the adoption of technology in the healthcare industry. Doctors will likely have a hard time with the shift to more technological means, and their staff will also likely suffer the same hardships. Ensuring a proper plan to implement a technological solution in a healthcare organization is therefore essential, and ensuring a smooth transition so that the customer is not affected in the process. Therefore, the following are my recommendations for a smooth transition: 1. Identify the technological solution to implement, and assess what modules of the business this will impact. 2. Notify the staff of what will be implemented, and create a training plan to bring everyone up to speed in advance of the implementation so that no one is taken by surprise. 3. Develop a plan to ensure smooth integration into the organization, so that delivery is not compromised. This may include implementing it in part so that the new technology is used alongside the old process that was used to perform the same function. . Develop a timeline for the actual implementation to be complete. This is so that the employees do not continue to follow old methods as a crutch for not getting used to the new technology, and so they know when the new process will be followed. The above 4 items will be absolutely critical in ensuring a smooth transition for any healthcare organization to technological means. The reason why these steps will aid technology implementation is because it ensures that there is enough time to train resources and integrate the technology into the organization. The reason why many organizations have a problem integrating technology is an ineffective change management plan. By introducing it slowly and getting all the required resources up to speed, there should not be an issue in change management. V. Final Thoughts Overall, technology is continuing to make an impact on the healthcare industry in a big way. Right now, there is increasing shift towards using technology to speed up services delivery and management of services. As the world becomes more technologically advanced, there will be an ever-increasing shift towards technological means. The key to implementing technology in any healthcare organization is a change management plan that gets everyone up to speed before the actual technology is implemented, and the communication of this change to all stakeholders involved. Once the change is communicated, steps will need to be taken to ensure training of resources and integration of the technology in the business practices. In terms of using technology in the healthcare industry, technology will lways continue to impact healthcare in development of products and delivery of services. Technology is always going to be used to develop the Healthcare organizations need to focus on change management and integration of technology rather than just implementation. Works Cited U. S. Department of Health & Human Services. (2011, April 20). CMS EHR Meaningful Use Overview. Retrieved June 6, 2011, from U. S. Depart ment of Health & Human Services Web Page: https://www. cms. gov/EHRIncentivePrograms/30_Meaningful_Use. asp Versel, N. 2011, May 31). Physicians Get Meaningful Use Payment Checks. Retrieved June 6, 2011, from InformationWeek Healthcare: http://www. informationweek. com/news/healthcare/EMR/229700213 Feder, B. J. (2008, May 4). Prepping Robots to Perform Surgery. New York Times . Grote, K. D. , Newman, J. R. , & Sutaria, S. S. (2007, November). A Better Hospital Experience. The McKinsey Quarterly , 1-10. ICON. (2011, May 1). Technology in Clinical Trials. Retrieved June 20, 2011, from Kris Gustafson: http://krisagustafson. com/gpage1. html

Define the terms health care policy, health care law, regulatory body, Term Paper

Define the terms health care policy, health care law, regulatory body, and health care compliance. Provide an example of each wi - Term Paper Example Health care refers to the provision and preservation of all aspects of a person’s health via the services offered by health care professionals (American Heritage ® Medical Dictionary, 2007). The set of rules, regulations, legislations and policies which overlook the orderly and effective delivery of health care is referred to as health care policy. Such policies govern almost all arenas of health care including finances, operations and management, and public, preventive and long term health care (Hoffman, 2003). Most health care policies are based on the integral concept of the universal access to health care for all alike, irrespective of their race, caste, culture and socioeconomic status. Health care policies can be broadly classified into two main types, viz. single payer system and social insurance system. In the United States, the existing health care policy is an amalgamation of both these systems (Hoffman, 2003). Examples of health care policies include Medicare and Medicaid which are government based health care insurance programs (Hoffman, 2003).

EC Essay Example | Topics and Well Written Essays - 250 words - 1

EC - Essay Example The waste is collected on daily basis to the waste recycling site and the necessary recycling activities are carried out. There are a number of benefits that accrue from this recycling facility. For instance, some waste can be recycled to energy therefore, saving and utilizing energy efficiently. Additionally, the program rakes in 200 million pounds annually. The saving made is then invested in other important areas thus reducing the natural resource depletion. The program is also important in that it helps maintain the ecosystem of the institutions. There is no disposal of waste all over the compound which in turn helps maintain the ecosystem. Additionally, having recycling waste promote biodiversity as the environment is used safely giving a chance for the all the species to exist. Some species would be lost if the environment is polluted. Most importantly, waste management ensures there is no pollution of the environment. The waste is collected and assorted, therefore, reducing the chances of pollution. The theme about pollution and climate change has been trending in the last two decades. Integrating environmental good practices will make the institutional more competitive

Trends of violence in juvenile crimes Research Paper

Trends of violence in juvenile crimes - Research Paper Example This paper investigates the current trends in violent juvenile crimes and its reasons. Criminal and violent activities among children are increasing day by day because of the changing life styles among children. Lack of parental care, drug and alcohol addiction, influence of print media, television and internet upon children were some of the main reasons for the childish offenses. Adult crime and juvenile crime are dealt separately by the court. For example, shooting and killing of another person by an adult and a juvenile will be considered differently by the court. â€Å"There are somewhere between 250,000 and 300,000 cases of child sexual abuse each year in the U.S.† (Understanding Juvenile Sex Offenders) â€Å"Juveniles account for about one-quarter of the sex offenses in the U.S.† (JONES, p.1) Most of the juveniles who suffered sexual abuse will hide it from the public view because of shame. Compared to adults, juvenile offenders are more dangerous since in most cases, their abusive behaviour will continue throughout their life span. Some of the juvenile crimes may not be much harmful to the society whereas some other crimes may be violent also. Gun usage is not controlled much in the American society and the juveniles are using it just like a toy in their hands. Even simple juvenile clashes result in shooting incidents which kill or injure lot of innocent people because of the immaturity. The accused terrorist, Mohammad Kazab, who has been caught alive from the recent Mumbai terrorist attack, has argued that he was not an adult, in the court where the trial of the Mumbai attack is going on. Whether it is right or wrong it is a proven fact that juveniles are currently engaged in more dangerous violent activities than before. AK 47 or Missile launchers are not a surprising thing for at least some of them. Reports from Sri Lanka have showed that the Liberation tigers of Tamil Elam (LTTE) have

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Silent film - Assignment Example The main idea of silent movies was the moral and social issues of the developing era. These included poverty, women’s suffrage, child labor, contraception, prostitution, immigration, political corruption, prisons, and divorce (Usai and British Film Institute 22). Today, Americans think that silent films are subject of interest for the innocent age. However, they are filled with significant social and political constituents. These were people preoccupied with issues such as political corruption, sources of crime, abandoning sexual norms, and changing women role. Many early films also included themes against authority, making fun of bumbling police officers, dishonest politicians, and meddlesome upper-class reformers (Usai and British Film Institute 22). Gender relations were also a component of early silent film. Before 1905, Kathy Peiss noted that movie screens were full of indecent sexual images, shocking humor, and many glimpses of women undressing or scenes of passionate kissing. The effect of the films on the younger generation was to make them be independent and dissociate themselves from divisions in the

Works of Art Comparison and Contrast Essay Example | Topics and Well Written Essays - 750 words

Works of Art Comparison and Contrast - Essay Example The essay "Works of Art Comparison and Contrast" incorporates several works of art placed side by side for comparison and contrast purposes. Matisse Henry paints â€Å"Nasturtiums with the Painting Dance† within the 1900 AD timeline. This artwork emphasizes on illustrating the theme of dancing based on the artist’s version of this subject. Using painting oil, he depicts a tall image consisted of a picture within a picture on canvas. The image depicts the subject matter of dance and dancing, as the two human images seem to dance around the jar sited on the turning table and overflowing with nasturtiums. This image shows fauvism existent the twentieth-century in the European Art. Similarly, O’Keeffe utilizes painting oil on canvas in the artwork, â€Å"From the Faraway, Nearby† in the 1900 AD intended to bring forth the themes of precisionism in modern and contemporary art. Furthermore, to illustrate the same in the twentieth-century American art, the artist shows an animal skull sitting on mountainous landscapes. This art means to represent the women artists in North America through suggestions of physical and emotional realisms of the Southwest. Moreover, O’Keeffe’s â€Å"Cow’s Skull: Red, White and Blue† painted in 1931 precedes â€Å"From the Faraway, Nearby.† Both artworks reveal the artist’s love for use of skulls to pass messages. The â€Å"Cow’s Skull: Red, White and Blue† displays the prominent three colors of the American flag. This use of the distinctive colors illustrates how images symbolized America. ... On the other hand, American scene painters utilized this opportunity to unravel the existent urban problems during that time. Nonetheless, the weathered cow’s skull used by O’Keeffe represented America’s enduring spirit, thus, making the artwork a quintessential West American icon. Pippin, on the other hand, aims at illustrating historical themes in his artwork as the key subject matter. These historical settings mostly rest on his fighting experience in the Infantry regiment wars. Through these artwork pippin also enhances religious and political symbols. In this regard, Pippin’s â€Å"Lady of the Lake† distinctively shows the literary subject matter acquired from the past Arthurian legends through the portraits landscape setting. The personified naked sunbather stretched out on a blanket at the water’s edge demonstrates the exaggeration of scale to give a certain perspective. Most importantly, the use of bright and intense blends of red and green typically illustrates the use of palette during the period of 1900 AD4. Additionally, Hopper in 1930 draws an art piece named â€Å"Tables for Ladies† that most importantly illustrates his personal existence during the Great Depression in America. All through the period, very few Americans afforded to dine in restaurants as illustrated by the restaurant’s emptiness. The artwork positions the viewer directly outside an ordinary restaurant in New York allowing them a clear view through the front window. The artist focuses the viewer past the menu cards placed in order on the table and the mouth-watering foods and the waitress trying to adjust them5. The view presents wooden polished interior characterized by a tiled floor and mirrored walls. In the

James McNeil Whistler Research Paper Example | Topics and Well Written Essays - 250 words

James McNeil Whistler - Research Paper Example Scale of work describing James McNeil Whistler can be said to be small scale, probably explaining the apparent reason of his dismal following. However, there is an important attribute that can be spotted in his work; his untold legacy that influenced the artistic world forever (Rutter 113). Personally, I have a rare liking for pieces of art by James McNeil Whistler as well as his deep passion for art. It is evident that he would spend a fortune in a legal procedure fighting for a better description of his art work, to depict the soft part he had for art (Block, 2000, p94). His honorary awards and memberships into famous world art forums further attest to this. I certainly enjoy the art depicted in his pieces. On the other hand, as a critic, I obviously would never fail to criticize his undefined scope of art. Clearly, the missing link to his popularity squarely lies in over optimism to tackle every life topic in the limited platform of art. There is a backward feature in his character I that he was arrogant, and insubordination to his patrons, which certainly contributed to his

A7 Assignment Example | Topics and Well Written Essays - 750 words

A7 - Assignment Example When talking about permanent employment, public employers have a responsibility to provide the employees with a secure and predictable retirement plan. This is because the employer will most likely work with the employee for all his or her working years until he or she retires. In this perspective, the employer has the chance to plan with the employee for his or her retirement based on the position that the employee holds in the organization (Walsh, 2006). Even where the employee may leave the place of work for another place or be fired because of misconduct, the employer still has a responsibility to provide a secure plan so that the employee knows this beforehand. The plan can be cancelled when the employee leaves ahead of time. Public employers do not have a responsibility to provide employees with a secure and predictable retirement plan where the employee works for a short-term contract or where the organization offers employment only on short-term contract plans. In this perspective, it will be difficult to provide such a plan because the employee will not stay with the company until they retire. As much as the public employer might have the responsibility to provide employees with a secure and predictable retirement plan, employees must also plan for themselves because the organization might close down any time within the employment period because of money problems or other issues. This would definitely put pressure on the employee in case he or she did not have a proper retirement plan. Comment on first thread: the writer comments on the issue in an excellent manner because he links current practice to past practice. He also links the issue with the current problems making it difficult for retirement plans to work. Comment on thread two: while the second thread is short, the writer offers reasons as to why he feels that public employers should provide their employees with a secure and predictable retirement plan. The

The Live Consultancy Personal Statement Example | Topics and Well Written Essays - 1500 words

The Live Consultancy - Personal Statement Example It would be a best practice if I put in my experience and its impact on my personal characteristics under the following heads : -> Planning: Planning is the primary activity to be done for every step in your life. A plan and an effective implementation on it would bear results. As a team, we had been very satisfactory in realizing the goals and aims and describing the strategies to achieve this. But on the personal level I had a tough time, as I could not prioritize my work on the basis of its importance, I had to face difficulties. I have to bring in much efficiency in building a plan, and then defining various steps in implementing the defined plan and achieving the goals in a set of time. This would be my primary area of focus now. A plan would definitely help me in getting effective results. -> Organizing: The best part of the project had been the organizing. The way everything was organized was highly appreciable. Our mentor had assigned each of us the task required to be done. There have been vary rare instances where I felt few gaps, the main reason behind this being miscommunication which led to misunderstandings. Thus I feel the only thing required would be developing good rapport among the team members. -> Managing the Task: The outcome was to personally gain confidence, when faced with being a member of a group. Every one of us were assigned different task, the appreciation I had received on the completion of any activity made me feel happy and I was compelled to out perform others in the team. ... But on the personal level I had a tough time, as I could not prioritize my work on the basis of its importance, I had to face difficulties. I have to bring in much efficiency in building a plan, and then defining various steps in implementing the defined plan and achieving the goals in a set of time. This would be my primary area of focus now. An effective plan would definitely help me in getting effective results. -> Organizing: The best part of the project had been the organizing. The way everything was organized was highly appreciable. Our mentor had assigned each of us the task required to be done. There have been vary rare instances where I felt few gaps, the main reason behind this being mis-communications which led to mis-understandings. Thus I feel the only thing required would be developing good rapport among the team members. -> Managing the Task: The outcome was to personally gain confidence, when faced with being a member of a group. Every one of us were assigned different task, the appreciation I had received on the completion of any activity made me feel very happy and I was compelled to out perform others in the team. I felt competitive skills developing in me to a large extent. -> Group Discussions: Group discussions had been another best experience for me. The group discussions which we had every now and then helped me lot in assessing my completed activities and also at the same time it helped me in viewing two sides of any situation. As time was the basic constraint, we could not have many group discussions, but I feel if we had more group discussions the outcome would have been more effective. -> Knowledge skills: I have learnt through contributing not only did I became more relaxed, I was able to

The Irish Culture Essay Example for Free

The Irish Culture Essay The Irish are the people living on the Island of Ireland. Their culture is not that huge as per many beliefs. This is due to the prominent divisions that are there between urban and rural people, between the Protestants and the Roman Catholics and also divisions between the Irish speakers and the English speakers. This division has gone ahead to even affect the new migrants and the native population (Mitchell, 1998). With such divisions, the Irish culture is bound not to be monumental, though it is significant to as far as international levels. The old pagan tradition is still considerably reflected in the Irish calendar up to date. The Christian traditions have also a significant effect even though they came much later. For instance, in other countries around the world, Christmas coincides with the winter solstice, something that was chosen deliberately (Comerford, 2003). In Ireland, Christmas just like most places have several local traditions, some of them are in no particular way connected with Christianity. One example is on 26th December where it is also known as St. Stephen’s day. There is a custom of â€Å"Wrenboys† who make door to door calls with assorted material’s arrangement. These equipments tend to vary with place which is meant to a dead wren that has been trapped in the furze. There is also the 1st of February which is the Brigid’s day. This day has also acquired different names which include Imbolic and Candlemas. This too does not have any Christian origins. Instead, it is seen as another observation that is religious in nature and was superimposed during the start of spring. There is also the Brigid’s cross that was made on this day out of rushes. It is used to be a symbol of a solar wheel that is pre- Christian. Sumhain in November is another festival that is still greatly observed to date and it is currently called Halloween. Halloween has gained popularity and is celebrated world wide. The other pre- Christian festivals that have their names as Irish months name include Bealtaine that is May and Lunasa which is August. Easter and Marian observances are part of the important church holidays (Mitchell, 1998). The most eventful and prestigious of all is the S. t Patrick’s day. It is marked as a national holiday in the republic of Ireland. To really ascertain its importance, the day is celebrated with a lot of festivals in the cities and within towns all around the country. Parades and marching bands are also availed to mark that day. Dancing is part and parcel of the Irish culture. In Irish dancing, two main kinds have been identified. They are the Riverdance and Real Irish dance. The Riverdance is very popular in that it is running up to the moment in major cities apart from Ulan Bater. It is even credited with the Irish economic boom by some economists. On the other hand, the Real Irish dance is performed in such a manner that men do not dress in frilly blouses and one is not allowed to communicate except in a note in print to the panel of adjudicators (Comerford, 2003). The work habits in the Irish community vary with different people. Farming is largely prevalent in Ireland even though it is one of the activities in the Irish culture that comes from way back in history. Therefore in arming, the men are the ones who handle most of the activities that are related to it. The women on the other hand do the marketing of the produces. The Irish farmers have come to be known for using the latest methods in agricultural production. The kind of produce that they make includes meat and dairy products. Cereals like wheat and barley are also chiefly produced. In production the Irish industry has done tremendously well in pharmaceuticals textiles, clothing, and even in fishery (Mitchell, 1998). Language is only one way of communicating. There are other forms of sending a message that bring forth communication. Gestures are one way of communicating. The Irish culture also has its own unique gestures. Women are allowed to sit first before the men. The women are supposed to sit with their legs crossed right at the ankle or even at the knees. It is considered informal to have ones ankles crossed over the knee. A good gesture also includes buying your friends or drinking partners a round of drinks when your turn comes. It is looked at as rather rude not to. Therefore the people tend to be disciplined and everyone knows what is expected of them at a particular situation no matter how informal it may seem or be. Shoving the line is frowned upon. Order is highly regarded and no one is supposed to be treated unfairly to an extent of having others shove the line. Using a firm handshake is also seen as a good gesture. Loose handshakes are associated with disrespect towards the person greeted or eve lack of interest. Therefore firm handshake symbolizes reverence (Comerford, 2003). In terms of governance, the Irish government of the time holds the office only and only when it still has the support of the majority of Dail Eireann members. The Taoiseach who is the head of the government can voluntarily resign and if he/she does so, the whole cabinet is considered to have resigned. Then a new nomination is put for Taoiseach before the parliament to approve a new one. The Irish government according to its constitution should constitute between 7-15 members. The head of the government is nominated by one of the houses of parliaments and the Irish president formally appoints him. For that post, each political party nominates its member who needs the support of the majority members of parliament to win (Mitchell, 1998). The Irish government is elected for a ruling term of five years. In this case since the current government was elected in 2007, it is expected to conclude its term in 2012 and go for a general election. In parliament, the senate and parliament debates are available and even published all the way through the session. The issues and questions tabled by the members of parliaments during the sitting are taken by the minister in whose docket it concerns. The replies are published at the end of each day’s parliamentary proceedings. Each committee meeting has an official report which is published in 2-3 working days and at most in a week’s time. Therefore Ireland has a democratic system of governance (Comerford, 2003). In essence, the Irish culture is a unique one and identifies the Irish people. It is richly religious with over 80% of its population being Roman Catholics. They have lots of days they observe that are not necessarily Christian oriented but that is what makes them uniquely Irish. References. Comerford, R. Ireland Inventing the Nation. New York: Hodder Books, (2003). Mitchell, Frank and Ryan, Michael. Reading the Irish landscape. London: SAGE. (1998).

Performance Management Purposes and Definitions

Performance Management Purposes and Definitions INTRODUCTION Managing people in organisations is becoming more and more important nowadays so as to produce the best result and achieve efficiency. Therefore employees should be managed efficiently so as to add value in organisations. Performance management is not new, despite the fact that nowadays more emphasis is being laid on it, especially in the public sector. Performance management system is considered as a tool to an organisation. Performance management is a whole work system that begins when a job is defined as needed. It ends when an employee leaves your organisation. The performance management system is a process which increases competence, decreases cost and promotes quality. Performance management is a term borrowed from the management literature. The term performance management was first used in the 1970s, but it did not become a recognised process until the later half of the 1980s (Armstrong Baron, 1998). It has been among the most important and positive developments in the sphere of management in recent years. The meaning of performance management has evolved and continues to evolve. While in the sixties and seventies performance management was often equated to some form of merit-rating, in the eighties and nineties it has been linked to new management paradigms such as Management by Objectives, Performance Appraisal, Behaviourally Anchored Rating Scales and Performance-related Pay. The ultimate competitive asset of any organization is its people (Band et al., 1994), thus organizations should develop employee competencies in a manner aligned with the organizations business goals. This can be achieved through performance management systems (Moullin, 2003), which act as both behavioural change tool and enabler of improved organizational performance through being instrumental in driving change. ORGANIZATION INDIVIDUAL Defines mission, values, strategies and objectives Understands and agrees objectives Define tasks, standards and performance measures Understands and agrees tasks, standards and performance measures Monitors organisational, team and individual performance Monitors own performance Develops team and individual performance Develops own performance Figure 1: The contribution of the organisation and the individual in performance management Performance management therefore aims to emphasize and encourage desired and valued behaviours (Risher, 2003), thus is a key tool of communication and motivation within organizations seeking a competitive edge through strategic change and control. Performance management then becomes a system for translating organizational intention and ambition into action and results delivering a strategic goal, such as behavioural change (Band et al., 1994). References: Band, D.C., Scanlan, G. and Tustin, C.M. (1994), Beyond the bottom line: gainsharing and organizational development, Personnel Review, Vol. 23 No. 8, pp. 17-32. Moullin, M. (2003), Defining performance measurement, Perspectives on Performance, March, p. 3. Risher, H. (2003), Refocusing performance management for high performance, Compensation and Benefits Review, Vol. 35 No. 5, pp. 20-30. DEFINITION OF PMS Fowler (1990) defines performance management as: the organisation of work to achieve the best possible results. From this simple viewpoint, performance management is not a system or technique, it is the totality of the day-to-day activities of all managers. The (then) Institute of Personnel Management (1992) produced a similar definition: A strategy which relates to every activity of the organisation set in the context of its human resources policies, culture, style and communications systems. The nature of the strategy depends on the organisational context and can vary from organisation to organisation. Storey and Sisson (1993) define performance management as: an interlocking set of policies and practices which have as their focus the enhanced achievement of organisational objectives through a concentration on individual performance. Fletcher (1992) provides a more organisational definition of performance management: an approach to creating a shared vision of the purpose and aims of the organisation, helping each individual employee understand and recognise their part in contributing to them, and in so doing manage and enhance the performance of both individuals and the organisation. Performance management systems are defined as: the formal, information-based routines and procedures managers use to maintain or alter patterns in organizational activities (adapted from Simons, 2000). Reference: Simons, R. (2000), Performance Measurement and Control Systems for Implementing Strategy: Text and Cases, Prentice-Hall, Upper Saddle River, NJ. Armstrong and Baron (1998): Performance management, in a human resource management (HRM) sense, is the process of delivering sustained success to organizations by improving capabilities of individuals and teams. Armstrong and Baron define performance management as a process which contributes to the effective management of individuals and teams in order to achieve high levels of organisational performance. As such, it establishes shared understanding about what is to be achieved and an approach to leading and developing people which will ensure that it is achieved. They go on to stress that it is a strategy which relates to every activity of the organisation set in the context of its human resource policies, culture, style and communications systems. The nature of the strategy depends on the organisational context and can vary from organisation to organisation. In other words performance management should be: Strategic it is about broader issues and longer-term goals Integrated it should link various aspects of the business, people management, and individuals and teams. It should incorporate: Performance improvement throughout the organisation, for individual, team and organisational effectiveness Development unless there is continuous development of individuals and teams, performance will not improve Managing behaviour ensuring that individuals are encouraged to behave in a way that allows and fosters better working relationships. Armstrong and Baron  stress that at its best performance management is a tool to ensure that managers manage effectively; that they ensure the people or teams they manage: know and understand what is expected of them have the skills and ability to deliver on these expectations are supported by the organisation to develop the capacity to meet these expectations are given feedback on their performance have the opportunity to discuss and contribute to individual and team aims and objectives. It is also about ensuring that managers themselves are aware of the impact of their own behaviour on the people they manage and are encouraged to identify and exhibit positive behaviours. PERFORMANCE MANAGEMENT AS AN INTEGRATING PROCESS Performance management is concerned with the interrelated processes of work, management, development and reward. It can become a powerful integrating force, ensuring that these processes are linked together properly as a fundamental part of the human resource management approach which should be practised by every manager in the organisation. CHARACTERISTICS OF PMS Armstrong and Baron (1998) define performance management by eliciting the characteristics of a performance management system, which are as follows: It communicates a vision of its objectives to all its employees. It sets departmental, unit, team, and individual performance targets that are related to wider objectives. It conducts a formal review of progress towards these targets. It uses the review process to identify training, development and reward outcomes. It evaluates the whole process in order to improve effectiveness. It defines a managerial structure to look after all the characteristics above, so that individual staff and managers are assigned specific responsibilities to manage the Performance Management System. Furthermore, a performance management system should have SMART objectives namely; Specific, Measurable, Appropriate, Relevant and Timed. PURPOSES OF PMS Armstrong and Baron (1998, pp. 51-6), Williams (2002, pp. 219-24), Poister (2003, pp. 9-15) and others have noted that organisations introduce performance management and/or measurement for a variety of purposes which might include one or more of the following 17 (the list below is not intended to be exhaustive): (1) to provide information on organisational effectiveness; (2) to provide information on employees effectiveness; (3) to improve organisational effectiveness; (4) to improve employees effectiveness; (5) to provide information on organisational efficiency; (6) to provide information on employees efficiency; (7) to improve organisational efficiency; (8) to improve employees efficiency; (9) to focus employees attention on areas deemed to be of greatest priority; (10) to improve employees levels of motivation; (11) to link employees pay with perceptions of their performance; (12) to improve the quality of employees training and development; (13) to raise levels of employee accountability; (14) to align employees objectives with those of the organisation as a whole; (15) to improve customer service; (16) to facilitate the implementation of an organisations mission and/or strategy; and (17) to act as a lever of change in developing a more performance oriented culture.

Study On John Watsons Behaviorist Program

Study On John Watsons Behaviorist Program John B. Watson set out to change the landscape of psychology and to make it a viable scientific endeavor. The goal of Watson was to change psychologys focus or definition from the study of the consciousness to the study of behavior (Hothersall, 2004). Watson argued that to study the consciousness was like studying a ghost. His point was that its difficult to study something that those who were purporting to be the researchers couldnt even agree on its definition. How can psychology reasonably study something that they cant even definitively define? Therefore, Watson believed that the goal of psychology must be to study something that is definable and observable. Watson thought behaviorisms whose goals were concrete and definable; to observe, predict and control behavior in humans and animals was the appropriate system for such an endeavor (Graighead Nemeroff, 2001). Early Research Watsons began his research career investigating the relationship between the increasing complexities of behavior and development of the nervous system (Hothersall, 2004). He trained rats around a box or run through a labyrinth. He discovered that he could train rats as young as 12 days old to run around a box but when asked to run through a labyrinth the 12 day old rats would simply curl up and go to sleep. The results suggested that there was a definite correlation between age and the ability to do complex tasks. In the second phase of his study Watson physically studied the brains of rats ages one to thirty days. He discovered that at age 24 days the number of medullated fibers in the cortex had significantly increased (Hothersall, 2004). His finding corroborated his initial hypothesis that there was a direct correlation between the development of the nervous system and the ability to perform complex behavior (Hothersall, 2004 McCarty, 2009). His finding and conclusions that he dr ew from this experiment was significant. But, an even more significant outcome was that his research led to the standardization of rats as the organism of choice in psychological research for over fifty years, (McCarty, 2009). The results of this study and the response he received when he published them, emboldened him to consider the possibility of displacing both structuralism and functionalism as the prevailing or guiding voice in psychology (McCarty, 2009). Watsons Behaviorist Manifesto Watsons experiences with rats led to his acceptance of John Lockes belief that the mind enters this world as a blank slate and it is experience that writes its message upon it (LeFrancois, 2000). So certain was Watson of behaviorism that he once boldly proclaimed, Give me a dozen healthy infants well-formed, and my own specified world to bring them up in and Ill guarantee to take any one at random and train him to become any type of specialist I might select-doctor, lawyer, artist, merchant-chief and yes, even beggar-man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors (Watson, 1930, p. 104, as cited in LeFrancois, 2000). Thus, in 1913 Watson published an article in the Psychological Review, that gave a detailed outline of behaviorism. Accordingly, Watson noted that Psychology cannot be the study of the consciousness because it (consciousness) is too nebulas to truly be observed. He noted that if psychology was to be an objective experimental branch of science, it can only do so by focusing on behavior since it is both observable and measurable (LeFrancois, 2000 Hothersall, 2004). Behavior in its measurable sense is the relationship between stimuli and responses. The goal then of behaviorism is to predict and control behavior. Furthermore, with respect to this response to stimuli, Watson saw no difference between man and animal. Watson, unlike most of the leading psychologist before him never tried to wrestle with the What is truth question. Instead he preferred to apply psychology to the problems of adjustment and even social improvements. In fact, Watson never really constructed an integrated theory of psychology and yet he was successful in affecting change in psychology primarily because of the logic and clarity of his arguments. The only significant requirement Watson made regarding research was that it must use objective methods of measurements and that the events themselves must be capable of being publicly observable (Hothersall, 2004). Watson was critical of Jamess definition of emotions (experiences of bodily changes). He believed that conscious experience was not an essential component of emotion, further he believed that you can associate emotions with a neutral stimulus in the same manner that Pavlov had done with his example of classical conditioning Hothersall, 2004). Figure 1 The development and growth of behaviorism is the U.S. (Source Unknown) It is easy to theorize or write about a concept in a paper, the next step is to show that behaviorism was workable without recourse to consciousness and the mind (Hothersall, 2004). Watson began conducting research with children, first at the Henry Phipps Psychiatric Clinic in Baltimore and then later at John Hopkins University Hospital. It is at John Hopkins, that Watson got the opportunity to study infant reflex and emotional responses. He was able to identify a host of reflexes such as coughing, yawning grasping, etc. In addition he was able to isolate three main classes of emotional responses in infants; fear, rage and love (Hothersall, 2004). He found that each of these classes of emotions had a specific set of stimuli and responses that were reliable and predictable. He was even able to conclude that fear responses to a stimuli beyond those noted earlier were learned. This was based on his observation that infants did not respond in fear to dogs, the dark or even snakes as most of us would or have. He also used his theories in advertisement after a scandal forced him out of psychology. He discovered that consumers behaviors could be predicted and controlled in the same manner as infants and rats. He used demographic surveys of target populations and offered a reward (gift) for a response (complete questionnaire). He was the first to prove that style was more important than substance. This principle alone has been one of the bedrock principles of American advertisement and salesmanship for decades. He tapped into humans propensity to heed the advice of people we admire by eliciting testimonials or endorsements for his products. In a couple of cases he even deliberately sought to manipulate consumers motives and emotions (Johnson and Johnson baby powder campaign stressed purity and cleanliness of product over the dangers of dirt and disease, targeting the gullible first time moms). The bottom line is that his work in the lab, with children and even in advertising demonstrated the efficacy of behaviorist theories. Little Albert and Peter Case Studies Little Albert In an effort to prove that behaviorism could be translated out of the lab, as noted in the previous paragraphs, Watson conducted research on infants at the John Hopkins University Hospital. While conducting research at the hospital, Watson decided to see if fear could be conditioned in an infant they named Albert (Hothersall, 2004). Albert an eleven month baby was selected because of his temperament and lack of fear for most things. In fact initially the only thing he seemed to have a strong fear response to was having a metal bar struck behind his head. In fact it was this fear that Watson used to condition of fear of white rats in Albert. The principle behind the experiment was simple; Watson would use the principle of association to illicit a fear response. In the case of Albert, Watson would show little Albert a white rat and as soon as he reached out for it, he would strike the metal bar. Thus, he would take a known fear and associate it with another stimulus or object. The resu lts were predictable, after doing this for only seven times, Albert would cry or crawl away from the white rat, with or without the metal bar being struck (Hothersall, 2004). Five days later, it was discovered that the conditioning had been generalized to anything that resembled the white furry rabbit (Hothersall, 2004). Interestingly enough five days after this the strength of the association was weakening, however after a freshening of the reaction the fear had generalized to even more objects (Santa Clause mask, sealskin coat, the dog, the rat and the rabbit ). A couple of conclusions that I drew from the experiment, first to initiate a fear response to the white rat, Watson needed to identify an object or stimulus in which the fear response was already associated with. Secondly, it seems reasonable that had Watson not refreshed it or reinforced it when the conditioning response appeared to be weakening, then it wouldve either gone away in its entirety or been localized to the rat. Thirdly, it appears that the age of the child was a significant factor in its outcome. The Case of Peter Apparently Watson and Jones also wanted to identify a methodology that could be used to help someone overcome fear. The texts suggests that time passage alone proved to be insufficient, describing a case in which one little girl went to months without seeing her feared rabbit and still responded with fear when she finally saw it again. Even the use of social imitation in which a child sees another child handling the object of his fear without negative repercussions did not work. Watson and Mary Cover Jones discovered that direct conditioning which in principle is in many ways the opposite of what Watson had done with little Albert could be used to help overcome fear. The technique they used is commonly referred to as deconditioning or desensitization. Basically, Peter had a phobia of rabbits and would react uncontrollably in their presence. So they (Watson and Jones) paired his phobia with eating food that he liked. In the first step, a caged rabbit was brought into the room and plac ed 12 or so feet away from Peter while he ate. Each day the rabbit was brought closer without disturbing Peter, until finally the rabbit was un-caged and placed on the table where Peter would eat while petting the rabbit. It was discovered that not only had Peter overcome his fear of the rabbit but also of cotton wool, fur coat and feathers. This technique is one of the classical methods for treating phobias today. The Major Tenants of Gestalt Psychology Introduction The word gestalt is a German word that means shape or form. Its founders Max Wertheimer, Kurt Koffka and Wolfgang Kohler initial interest was perception, however over time they began to apply the Gestalt principles to learning, problem solving and cognition (Hothersall, 2004). Like so many of our great discoveries, Gestalt psychology was inspired by an observation and its initial focus, as noted earlier was on how we perceive our environment and the stimulus it provides. In this case Max Wertheimer noticed that telephone poles and buildings appeared to be moving when he looked out the window of a moving train. Intrigued, he got off the train at Frankfurt and went to the Psychological Institute at the University of Frankfurt, to discuss the observed phenomenon with Friedrich Schumann, who held a PHD in physics. Unable to explain it, Schumann offered the use of his laboratory and equipment and introduced Wertheimer to Kopfka and Kohler (the triumvirate founders of Gestalt psychology). Based on Schumann report in 1907 that he had observed successively projected white stripes that appeared to move from the vertical to the horizontal at specific time intervals, Wertheimer designed and executed an experiment in which he projected lights successively through two narrow slits in a screen (Hothersall, 2004). He used Kohler, Koffka and Koffkas wife as his subjects. He observed that when the interval between lights was 50 to 60 milliseconds, lights appeared to move from one position to another but at longer intervals the lights appeared as independent, successive light (Hothersall, 2004). He also noticed that at shorter intervals the lights appeared to be on all the time. The Discovery and Subsequent Principles Wertheimer named this observed phenomena the Phi Phenomenon. Accordingly, Wertheimer noted that this phenomenon was not actually occurring in the world (not an actual physical stimulus). It was a mental stimulus or an interpretation of a stimulus that had occurred in his subjects mind. Which logically, leads to a reasonable supposition that if it is possible for a human to interpret the lights in this manner, what else is just interpretation and just how does this interpretation system work? Wertheimer noted that even though this was an apparent psychological experience, the phi phenomenon could not be reduced to its elements. Thus to adequately study this phenomenon and the questions it created he recognized that the phenomenon must be studied as a whole, the old and tried analytical techniques of psychology in which experiences are decomposed into its elements will not work. This and several other experiments that looked at auditory and even tactile interpretations were instrumenta l in the development of some basic perception principles that actually go beyond just visual perception. The underlying principles of Gestalt Psychology is three fold; 1) The brain is a dynamic system in which all active systems or elements within it when engaged interacts. 2) We perceive stimuli as wholes rather than as clusters of features. 3) If the first two principles are true then we must think holistically since the whole is greater than the sum of its parts (Gestalt, 2009). There were three important works that outlined the principles rules by which we organize our perceptual world, Koffkas Perception, An introduction to Gestalt Theory, Werthheimers An Inquiry into the Laws of Gestalt Psychology and Kohlers An Aspect of Gestalt Psychology (Hothersall, 2004). However, these principles are mostly descriptive and lack theory or an explanation of why we perceive this way except that our perceptions of our everyday world is organized into coherent wholes. The four basic principles are: figure-ground, closure, similarity and proximity. The principle of figure ground notes that we will separate important aspects of a figure from its background or surroundings. We will use real or imagined lines to separate the figure from its background. In figure 6 most of us will see a dog despite the background noise. Closure notes that we will take an incomplete object and make it whole by mentally filling in the missing contour lines or letters so that it makes sense. Pro ximity or nearness describes our tendency to group elements that are close to each other to form an overall figure or pattern. The last principle is similarity, which identifies our tendency to group together elements of a stimulus or pattern that have similar features (size, shape, colour). The similarity principle takes priority over the proximity principle if the two are together in a stimulus (Gestalt, 2009). Below are visual depiction of the principles described. They are classic depictions and can be found in an array of sources. Figure 2 Law of Closure Ge Figure 3 Law of Proximity Figures 4 and 5 Law of Similarity vase Figure 6 Figure-Ground Gestalt Principles in Life As noted earlier, while the initial focus of Gestalt psychology was sensory perception, especially visual, it does seem to have applicability in other areas of our life. For example, Kurt Lewin and Bluma Vul Zeigarnick discovered that our need to complete a task creates a state of tension that facilitates an ability to recall elements of that task until it is complete (Zeigarnik Effect, 2010). This was called the Zeigarnik effect. It was prompted by Zeigarniks observation that German waitress could remember details of a customers bill for a considerable amount of time until the bill was paid (after that they could not recall the basic information). The applicability of this is seen every day as television shows use this principle to keep their audiences loyal to a show with cliffhangers or advertisers leaving a message incomplete so as to illicit recall of its product by consumers. Gestalt versus Behaviorism Later, Wertheimer and Kohler would suggest that Gestalt could be applied to learning. The insight learning experiments conducted by Kohler found that both animals and humans can learn by sudden comprehension as opposed to gradual understanding or trial and error. Furthermore this insight is not necessarily observable by another person (Hothersall, 2004). In an experiment with apes, Kohler was able to demonstrate this type of learning. Kohler put a stick in cage, the ape played with it for a few minutes but eventually lost interest. Kohler then put a fruit just out of arms reach outside of the apes cage. When he tried to reach the fruit with his arm, he couldnt and got upset. He then simply picked up stick and used it to draw the fruit to the cage. When this was repeated the ape got better at using the stick for a tool. The significance of this experiment is that there was no trial-and-error learning. In another experiment, Kohler tested a dog and a 1 year old child, using what was ca lled a detour experiment. In this experiment the dog food was placed behind a barrier in which the dog needed to go around a barrier to get the food, likewise the one year old had her doll placed behind a barrier. In both cases the subjects simply went around the barrier to get the object of their desire (Hothersall, 2004). These experiments contradicted Thorndikes view of learning that stated that trial and error was the method of learning for animal. Kohler argued that the animals in Thorndikes experiment was also capable of insight learning, however the context of the experiment prohibited it. Kohler experiments had several characteristics that were different from Thorndikes. First, the experiments were done in the animals home or enclosure so as to make it as natural and as comfortable as possible which he believed made them more likely to display intelligent behavior. Secondly, his test was for the most part done in the presence of other animals. Finally, the results were almost always reported descriptively, which he believed ensured that the most valuable aspect of the experiments were not lost (Hothersall, 2004). Further comparisons of Gestalt psychology and Behaviorism shows some similarities and some striking differences. For example both occurred independently of one another in opposition to Wundts focus on sensory elements. However, they ended up opposing each other in many significant ways. Gestalt psychologists accepted the value of consciousness but criticized attempts to reduce it to its elements. Whereas behavioral psychologist ultimately refused to even accept it. Gestalt also criticized behaviorist belief that mental activity could not be studied scientifically (Moskowitz, 2005). Furthermore, Gestalt psychologist argues that behaviorist reduces psychology to nothing more than a collection of animal research. Behaviorist on the other hand noted the inferior quality of Gestalt experimental work (Kohler, for example, didnt use experimental method, he just observed). Behaviorist as one might expect, also argued that Gestalt psychologist research lacked adequate controls and its un-quantified data does not lend itself to statistical analysis (Moskowitz, 2005). I found it interesting that two schools of thought that in many ways actually complemented each other decided to strongly opposed each other. The only significant oppositional characteristics I believed that existed was their respective views on consciousness. Neo-Behaviorist Introduction Neo-behaviorism in many respects represents the second phase of behaviorism. Edward C. Tolman, Clark Hull, Edwin Guthrie and of course B.F. Skinner are the most prominent neo-behaviorist. Like their behavior predecessors, neo-behaviorist believed the keys to developing a scientific psychology was to study learning as observed through behavior and maintaining a focus on rigorously objective observational methods (Hothersall, 2004). The most significant difference between the leaders of neo-behaviorist and their behaviorist counterparts was their deliberate attempts to formalize the laws of behavior. Edward C. Tolman Tolman initially taught at Northwestern (1915 to 1918) but was fired because he was a pacifist. However, at Berkley in California he found the ideal academic environment where he taught for forty years. Tolman studied the behavior of rats in mazes and concluded that there was more to the rats behaviors in the mazes than plodding back and forth by stimuli, rewards and punishment (Hothersall, 2004). In his observations, he noted that the rats appeared to behave with intelligence and purpose. It appeared to Tolman that his rats had learned the general layout of the maze (he termed this a cognitive map). Tolman believed that Watson exclusion of purpose and cognition from psychological study was a grave error, thus he purposefully attempted to develop his form of behaviorism based on objective behavior that considered or analyzed both purpose and cognition (Hothersall, 2004). In a series of papers and his book, Purposive Behavior in Animals and Men, he completely rejected mentalist psychology and embraced behaviorism (Hothersall, 2004). Interestingly, despite the title of his book, its primary focus was on the behavior of rats in mazes. Specifically, he emphasized and elaborated on his ideas and belief that rats not only ran the maze with an expectation of a reward but had an expectation for a specific reward. To prove the point, he developed an ingenious experiment in which rats were placed in a maze without a reward then later given a reward. His goal was of course to ascertain if the presence or lack of reward impacted the rats behavior. In his control group, the rats had food in the goal box on all seven days. Group one, only had food in the goal box on day 7 (the first six days there were no food). The second experimental group did not get food in the goal box in the first two days but from days three to seven they did. He discovered that in such a s cenario the experimental groups did not perform to the level of the control group until the day after the food was introduced to the goal box. His conclusion was that learning had taken place despite the absence of a reward; he called it latent learning because it wasnt activated until the rat was sufficiently rewarded or motivated. In a slight modification of his experiment he changed the reward, so that one group got bread and milk, one group got sunflower seeds and one group got no food at all. The outcome, he believed confirmed purposeful behavior. The rats apparently had placed some level of value against the rewards because the rats receiving bread and milk ran the fastest, followed by the rats receiving sunflower seeds and those receiving no reward running the slowest (Hothersall, 2004). If the rat expected reward was changed, it displayed disappointment as evidenced by the increase in errors and slower pace (Hothersall, 2004). An experiment done later with an ape whose expected reward of a banana was changed to lettuce confirmed that such behavior was present in animals. In the case of the ape, upon discovering that her reward had been changed to lettuce she responded by basically having a temper tantrum. Behaviorist who discounted purpose and cognition found these finding troublesome because it suggests that S->R connections was insufficient in explaining the animals behavior (Neo-Behaviorist PPT. 2007). By the way, we all display latent learning when we display knowledge of the location of a particular store thats along some familiar route upon demand. Needless to say the concept of latent learning generated much discussion and research. In still another set of experiments, Tolman was able to show insight learning. In this experiment Tolman placed rats in an elevated maze with no walls and allowed the rats to explore the maze. The maze itself consisted of three different routes of varying lengths to the goal box. The rats were then allowed to become hungry and placed in the maze. The rats always chose the shortest route. If the shortest route was no longer available then the rat simply took the next shortest route. The results clearly indicate that the rat did in fact develop a cognitive map that included the whole maze. Furthermore, purposeful behavior is demonstrated by the very fact that the rats deliberately chose the route that required the least effort (shortest) (Hothersall, 2004). Based on these types of experiments as well as others not discussed, Tolman developed a basic theoretical model that he described in The Determiners of Behavior at a Choice Point. In it he identified three variables that influences behavior; the independent variable, dependent variable and the intervening variables (Graighead Nemeroff, 2001). The independent variable is what the experimenter is controlling. It is in essence the actual condition of the experiment. The dependent variable is what is actually being measured and the intervening variables are the things that may affect the experiments outcome but is not being controlled such as age, past experience and skill level. Accordingly, Tolman stated that Behavior as measured by the dependent variable is a function of the independent and intervening variables (Graighead Nemeroff, 2001). One of the biggest arguments or criticisms of Tolman is that he never developed a true theory of learning that outlined a clear theoretical posit ion. Others have criticized him because his writings tended to be subjective and mentalistic (Hothersall, 2004). Never the less few can argue with the fact that his research proved Watsons theory of behaviorism lacking because it did not consider the cognitive and motivational aspect of behavior. It (his research) also validated the use of rats as subjects for psychological study. Edwin R. Guthrie Guthrie earned his bachelors degree in mathematics but got his Masters degree and PHD in philosophy. He even taught as a philosophy professor at the University of Washington for a while. But eventually the pull to psychology was too strong and he became a professor in the universitys psychology department. His most significant contribution to the field of psychology was his learning theory, which he presented in several papers and books over a ten year period (1930s to 1940s). His theory of learning simply stated that all learning is based on contiguity between stimuli and responses (Hothersall, 2004). For Guthrie behavior was a function of the environment. So, if food is available then an animal will do what it takes to obtain that food. If his action successfully gets him food then he (the animal) will learn that action or response. Guthrie did not dispute Thorndikes belief that reward and punishment affected learning. His dispute was that he did not believe that the reward or puni shment stamped in or out habits. In the case of food, Guthrie saw its role as preventing unlearning. In other words, the rat developed a cognitive map simply by exploring, but the foods presence encourages or motivates the rat to keep the map in his mind or prevents him from unlearning the maze (Neo-Behaviorist PPT, 2007). Punishment works in that it reinforces the opposite behavior. For example, as a child I refused to go near a stove because of the spanking. So I was encouraged to do something else (as opposed to touching the stove) because of the spanking (punishment). The purpose of reinforcement is that it ends the act. Thus, I learn because it was the last successful act. I forget the unsuccessful acts because they a displaced by later successful acts (Hothersall, 2004). The study of movements that make up whole acts according to Guthrie was quite appropriate since they were easy to measure. He also believed that these individual acts are learned in one trial but practice is required in order for these individual movements to create a whole act (Graighead Nemeroff, 2001). Initially his theory was appealing because of its simplicity only to have it later criticized for the same reason. It should also be noted that his theories seemingly were more philosophical than experimentally based, which garnered criticism as well. Clark Hull Hulls goal was to develop universal laws of behavior (Hothersall, 2004). His most enduring contribution was the application of logic to psychological problems. He formed theoretical constructs that consisted of seventeen postulates and corollaries. He then showed that the theorems that grew from these constructs could be predicted and tested. Hulls concept of reinforcement was different from both Watson and Guthrie. Watson saw reinforcement as the thing that kept the animal on task. Guthrie saw reinforcements role as ending the behavior thus making it the last behavior learned (Hothersall, 2004). Hull on the other hand saw reinforcement as strengthening the connection between stimulus and a response. B.F. Skinner Whereas Guthrie and Hull dominated behaviorism in the 1930 and 1940s, B.F skinner assumed that role in the 50s and 60s. His most significant concept is of course operant conditioning. Operant conditioning is different from classical conditioning, in that the role of the animal is different. In classical conditioning the animal responds to the environment thus he learns as a result of that response. But in operant conditioning the animal operates on the environment. The animal performs a behavior that is repeated if rewarded. Thus the response rate is controlled by the animal, not the experimenter (Hothersall, 2004). Skinner study on schedules of reinforcement was accidental in that his studys original focus was on the nature reinforcement. However, he found himself short on pellets (food) so he decided to ration his pellets by reinforcing only an occasional response. In doing so he discovered the intermittent reinforcement maintained the frequency of responding (Hothersall, 2004, p. 519). He developed three different types of schedules; continuous, ratio (fixed and variable) and interval (fixed and variable). He and Ferster described the massive program of research they did on scheduled reinforcement in a work entitled Schedules of Reinforcement. They showed through their research that response rates could be reliably predicted based on the schedule of reinforcement. This work and its findings is now a basic tool in the experimental analysis of behavior (Hothersall, 2004). Skinner also introduced shaping, a behavioral training system that uses successive approximations.