Analysis Of David Ogilvy s The Consumer Isn t A Moron

Professional Advertiser - David Ogilvy â€Å"The consumer isn t a moron. She is your wife.† A strongly worded quote from David Ogilvy highlights the importance of the relationship and connection necessary between and advertiser and his or her consumer. Ogilvy, like many others, started from the bottom and worked tirelessly to the top. Born in Oxford, England on June 23, 1911, David would live the next twenty seven years in and around his hometown. David studied at two different colleges and ended up graduating from neither Fettes College nor Christ Church. Going nowhere fast, David began a career working in a kitchen. Not long into his career there did he realize the job description did not match his big ideas for what his life was supposed to be like. David spoke the following words about his kitchen work: â€Å"If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion.† Quitting this career opened the door for his big change in the advertising world. (David Ogilvy Biography | Ogilvy Mather) Ogilvy began selling stoves to everyone. Nothing out of the ordinary or overpriced expensive appliances, but a simple generic cooking stove became David’s first encounter with consumers face to face. David took this door to door work very seriously and became one with his clientele. He never limited himself when the sale came down to a consumer. Whether the consumer was a religious service member or a single mother, David spread his